LO:1 task 3

LO1 TASK 3

1.      Find an example of how  social media was used to market a AVP and explain the benefits for the audience (black box theory) .

By audio visual promos being available on social media i.e. the Showtime Boxing’s Mayweather vs McGregor AVP it allows the audience to access the marketing material in more ways that if it was just on TV because social media nowadays is available on smartphones,  tablets, laptops etc. this relates to the black box theory and allows the audience to be put into contact with these media products easily and thanks to the invention of web 2.0 these types of promos can be brought to the target audiences attention based on their preferences.

2.      Explain the advantages of VOD distribution with an example (e.g. Netflix, catch up services) and how this has led to ‘death of the schedule’ Sonia Livingstone (1999)

The advantages of VOD distribution is that it gives the consumer the ability to access media products when it suits them and this has led to ‘death of the schedule’ Sonia Livingstone (1999) meaning that regularly scheduled programming goes out of the window when people can stream and download movies when they want meaning they don’t have to plan their lives around when their favourite show is on. The creation of web 2.0 allows these VOD services i.e. Netflix to promote personalized suggestions for users based on what they have previously shown an interest in. VOD is also is an easy way to reach a mass audience without the need of putting thousands of DVDs into production and saves them money in distribution.  

3.      Explain how technological convergence has impacted how audiences access products nowadays (black box, download, stream, simulcast).

Technological convergence has impacted how audiences access media products for example many audiences stream and download media products through the use of VOD services i.e. Netflix which is an example of technological convergence between DVD and the internet and nowadays these media products can be accessed with any devise that can connect to the internet i.e. smartphones, tablets, laptops, smartphones .etc this is also an example of black box theory and how these devices work like a middle man in the delivery of media products, these devices also makes the need for simulcasting even greater when audiences have the ability to watch on more than one devise and VOD companies have taken advantage of this need by offering the ability to stream on more devises at a higher price.