LO:1 task 2

LO1 TASK 2

PRE-PRODUCTION

Pre-production has been helped by technological convergence in many ways as it has made it much easier for collaboration and for production teams to work together to create media products in pre-production for example online planning applications like Celtx allows people to collaborate on pre-production documents i.e. storyboards, scripts, etc. from all over the world using a digital medium instead of requiring hard copies to be sent back and forth all the time for approval from clients or can let two companies who are working on a joint venture communicate quickly and effectively, this speeds up the pre-production prosses and is an example of how the internet is an example of technological convergence and how it has helped pre-production . Websites like Mindmapfree.com makes it much easier for producers to collaborate on idea about an aspect of their media product, this application allows them to share their idea on an interactive and collaborative platform. Before web 2.0 this would have been a much more painstaking prosses, requiring hard copies being sent back and forth and it would have taken a lot more time by using less high tech forms of communication i.e. post or FAX.

PRODUCTION

Technological convergence has helped the production of media products i.e. Garage band has made it much easier for music artists to be able to make music tracks without the need of lots of instruments and recording studios and garage band also gives you the ability to export your music and can sent it to clients, producers or anyone involved in the production prosses for approval etc. and has the ability to be used on mobile phones, tablets and laptops making it very versatile and useful. Another example of how technological convergence has helped the production of media products is Sony 4K Cameras, as technologies have advanced they have made cameras much lighter and much smaller, these advancements have made it much more easier to carry them around and transport them when filming and allows production teams to speed up the production prosses. In the days before Web 2.0 demo tracks would have needed to be recorded and sent to clients for approval, which would have taken much more time.

  POST PRODUCTION

Post production has been helped by technological convergence through the creation of editing programs like Adobe Premier for editing footage rather than having to physically cut out and piece together the footage with a pair of scissors in the days before web 2.0, using programs like Adobe Premier allows you to keep your footage safe and gives you the ability to ad title graphics and effects and alter the colour and tone of the footage easily and makes the editing prosses much easier and quicker. Smartphones have not only helped with media productions from video calls to storing pictures of your storyboard in your pocket but many apps have been developed for the very purpose of post-production  i.e. WeVideo is a mobile phone app that allows you to access your video files on the cloud where ever you are allowing you to see your files and you can share final drafts of your productions for approval etc.     


In films like ‘Pirates of the Caribbean’ they use motion capture technology to create special effects i.e. Davy Jones’ face would not have been near as life like without the aid of CGI special effects a disadvantage of using this is that it requires very expensive to software to hardware and you must pay numerous amounts of people to operate this software and equipment.