LO:1 task 3

LO1 TASK 3

1.      Find an example of how  social media was used to market a AVP and explain the benefits for the audience (black box theory) .

By audio visual promos being available on social media i.e. the Showtime Boxing’s Mayweather vs McGregor AVP it allows the audience to access the marketing material in more ways that if it was just on TV because social media nowadays is available on smartphones,  tablets, laptops etc. this relates to the black box theory and allows the audience to be put into contact with these media products easily and thanks to the invention of web 2.0 these types of promos can be brought to the target audiences attention based on their preferences.

2.      Explain the advantages of VOD distribution with an example (e.g. Netflix, catch up services) and how this has led to ‘death of the schedule’ Sonia Livingstone (1999)

The advantages of VOD distribution is that it gives the consumer the ability to access media products when it suits them and this has led to ‘death of the schedule’ Sonia Livingstone (1999) meaning that regularly scheduled programming goes out of the window when people can stream and download movies when they want meaning they don’t have to plan their lives around when their favourite show is on. The creation of web 2.0 allows these VOD services i.e. Netflix to promote personalized suggestions for users based on what they have previously shown an interest in. VOD is also is an easy way to reach a mass audience without the need of putting thousands of DVDs into production and saves them money in distribution.  

3.      Explain how technological convergence has impacted how audiences access products nowadays (black box, download, stream, simulcast).

Technological convergence has impacted how audiences access media products for example many audiences stream and download media products through the use of VOD services i.e. Netflix which is an example of technological convergence between DVD and the internet and nowadays these media products can be accessed with any devise that can connect to the internet i.e. smartphones, tablets, laptops, smartphones .etc this is also an example of black box theory and how these devices work like a middle man in the delivery of media products, these devices also makes the need for simulcasting even greater when audiences have the ability to watch on more than one devise and VOD companies have taken advantage of this need by offering the ability to stream on more devises at a higher price. 

LO:1 task 2

LO1 TASK 2

PRE-PRODUCTION

Pre-production has been helped by technological convergence in many ways as it has made it much easier for collaboration and for production teams to work together to create media products in pre-production for example online planning applications like Celtx allows people to collaborate on pre-production documents i.e. storyboards, scripts, etc. from all over the world using a digital medium instead of requiring hard copies to be sent back and forth all the time for approval from clients or can let two companies who are working on a joint venture communicate quickly and effectively, this speeds up the pre-production prosses and is an example of how the internet is an example of technological convergence and how it has helped pre-production . Websites like Mindmapfree.com makes it much easier for producers to collaborate on idea about an aspect of their media product, this application allows them to share their idea on an interactive and collaborative platform. Before web 2.0 this would have been a much more painstaking prosses, requiring hard copies being sent back and forth and it would have taken a lot more time by using less high tech forms of communication i.e. post or FAX.

PRODUCTION

Technological convergence has helped the production of media products i.e. Garage band has made it much easier for music artists to be able to make music tracks without the need of lots of instruments and recording studios and garage band also gives you the ability to export your music and can sent it to clients, producers or anyone involved in the production prosses for approval etc. and has the ability to be used on mobile phones, tablets and laptops making it very versatile and useful. Another example of how technological convergence has helped the production of media products is Sony 4K Cameras, as technologies have advanced they have made cameras much lighter and much smaller, these advancements have made it much more easier to carry them around and transport them when filming and allows production teams to speed up the production prosses. In the days before Web 2.0 demo tracks would have needed to be recorded and sent to clients for approval, which would have taken much more time.

  POST PRODUCTION

Post production has been helped by technological convergence through the creation of editing programs like Adobe Premier for editing footage rather than having to physically cut out and piece together the footage with a pair of scissors in the days before web 2.0, using programs like Adobe Premier allows you to keep your footage safe and gives you the ability to ad title graphics and effects and alter the colour and tone of the footage easily and makes the editing prosses much easier and quicker. Smartphones have not only helped with media productions from video calls to storing pictures of your storyboard in your pocket but many apps have been developed for the very purpose of post-production  i.e. WeVideo is a mobile phone app that allows you to access your video files on the cloud where ever you are allowing you to see your files and you can share final drafts of your productions for approval etc.     


In films like ‘Pirates of the Caribbean’ they use motion capture technology to create special effects i.e. Davy Jones’ face would not have been near as life like without the aid of CGI special effects a disadvantage of using this is that it requires very expensive to software to hardware and you must pay numerous amounts of people to operate this software and equipment.