LO:1 Task4

LO1 TASK 4

1.     Explain how your chosen brand/adaptation has been cross promoted on different platforms with examples.

The Harry Potter film adaptation has been cross promoted on many different platforms for example for ‘The deathly hallows part 1’ they used a lot of cross media promotion in their campaign for example they released a number of posters and teaser posters that were assessable on bus stops, cinemas etc they also made audio visual promotional material which feature on TV, internet and social media these are examples of how the Harry Potter franchise has been cross promoted

2.     How was the brand/ adaptation marketed and distributed (social media, above the line advertising, synergy, games console, app, cinema, etc).

The adaptation was marketed and distributed all over the place and became a very iconic and recognisable brand they used above the line techniques like TV adverts, billboards, posters etc. these types of advertising techniques were used along with below the line advertising techniques i.e. social media, websites etc. They also released smartphone apps, Lego play sets etc. this is an example of synergy as the same demographic that will show interest in the other products will be interested in the Harry Potter franchise ad helps to draw the target audience in.

3.     Who is the audience for the audience (age, gender, spending power). Prove this based on the genre and U&G of the product.

The target audience of the Harry potter franchise is 5 years plus, male and female, abc1 spending power as they will be at the spending power of their parents. As this is an adaptation of a book the target audience would also be anyone who has read the books beforehand. The film also can be used for building personal relationships as the franchise has a large cult following this part of uses and gratification can be applied to children when trying to make friends in the playground or adults in the work place.  

4.     How can audiences access the brand/ adaptation due to technological convergence (web 2.0, blackbox) and what are the advantages of this.

Thanks to convergent technologies the audience can access the media products much easier i.e. thanks to smart TVs that can access the internet the audience can find the product that they want using on demand services like Amazon Prime they can stream the movies at any time they want and thanks to web 2.0 they can recommend Harry Potter to the types of people who are an ideal audience and who would have interest in them based on what they have previously watched. Backbox theory has been a big advantage for the Harry Potter franchise because it allows the audience to access all of the films quickly and easily rather than having to buy each film individually as they are released or having to purchase a box set.        

5.     Was the brand/adaptation successful? (box office figures, likes on social media, retweets etc).

The Harry Potter films were a great success as it generated $7.7 billion over the 7 films and has 75,258,777 likes on its official Facebook page and has many sub groups of supper fans which discus the films and promote them on social media and allows people to build personal relationships with other people.  Harry Potter and the Deathly Hallows part 2 is the 8^th highest grossing film and peaked at 3^rd place at one time. In conclusion the Harry Potter adaptation has been an enormous success and has been a greatly profitable venture for the production company.